Vintage Earrings by Coro

I found these lovely blue floral earrings in a vintage boutique in Los Angeles. When I spotted them in the jewelry display I assumed they were vintage because of the screw clasp, which was popular from the late 1800s to the 1950s. They were so pretty and I couldn't resist purchasing them, but I needed to do some research to confirm if they were truly vintage earrings.  So,  I started researching and discovered some fascinating history about the jewelry manufacturer..... 

These earrings were made by Coro. At first, I thought Coro was a European jeweler because "Coro" translates to "Choir" in Italian.  On the contrary,  Coro was an American company that made women's jewelry between 1900 and 1979.  The business name was created by combining the surnames of the two business partners: Emanuel Cohn (Co) and Gerald Rosenberg (ro).  Coro began as a small accessory boutique in New York and eventually became one of America's largest jewelry manufacturers that hired designers from around the world to design the Coro jewelry.  They also supplied jewelry to the movie industry!  

The earrings I purchased were made in the 1950s and were part of a floral collection of silver tone with rhinestone and blue Lucite earrings that were made with single or clustered flowers.  During my research,  I found a lot of Coro jewelry advertisements from the 1950s to 1960s and one photo included a Hollywood actress, Natalie Wood, advertising a jewelry set!  So, I did confirm that these charming earrings are truly vintage. 

Hollywood Actress Natalie Wood Advertising Coro Jewelry

Vintage Coro Jewelry Advertisements

My Coro Earrings